Nike — Interactive Floors, Milan & Istanbul

Nike React — Milan Experience Lounge

Nike React — Milano Deneyim Alanı

At an event in Milan, young runners gathered for a day of inspiration and community, with an appearance by Bebe Vio alongside leading figures of Italy's running scene. At the heart of the activation was an interactive projection floor: a motion-based game that let visitors feel the comfort and responsiveness of Nike's new running shoes in a playful way.

Two custom treadmill games showed the shoes' performance in real time, turning a product trial into a fully gamified experience.

Rhythm of the Shadow — Nike İstinye

For the Air Force 1 at the Nike İstinye store, visitors jumped and danced on a motion-sensitive platform. Their steps were captured in real time and turned into personal sound compositions inspired by the AF1, with matching visual patterns on screen — a piece of music entirely their own, ready to share on social media.